Blending creativity and technology to empower today’s brands, and those ready for tomorrow.

Three visionaries, Zain ul Abidin, Ubaid ur Rehman Khan, and Adan Khan Swati — had been shaping their craft as freelancers for nearly half a decade. Each carved their own path, collaborating with diverse clients, mastering unique skill sets, and building independent wins. Yet, beneath those individual pursuits lived a shared ambition: to create something larger than themselves.

In their countless conversations, one thought kept returning the digital space was saturated with brands and products that looked alike, felt uninspired, and were easily forgotten. They believed design and technology had the power to be more not just functional, but intentional, human, and unforgettable.

That belief sparked a bold decision: to converge their journeys and build something together. From that moment, AuxWork was born.

The name embodies their vision: work that empowers, strengthens, and adds enduring value. United, they brought together research, strategy, design, and development under one collective. But AuxWork was never meant to be “just another company.” It was envisioned as a space where creativity meets clarity, where ambitious ideas transform into impactful realities, and where every project leaves a lasting imprint.

At its core, AuxWork has always been built on friendship, trust, and a simple but powerful belief: digital experiences should not only work, they should move people.

Today, whether partnering with early-stage startups or established global brands, the essence of AuxWork remains unchanged, three friends pursuing one vision, turning collaboration into innovation, and proving that when purpose and teamwork align, extraordinary things happen.

AuxWork does not operate in isolation. The same founding team that built AuxWork also founded Netolyst, an enterprise software company focused on the operational backbone of businesses that move physical goods. Netolyst is the parent company of TransactFlow, the payments and transaction platform many of our clients already know us for.

Netolyst's flagship product is the Netolyst Distributor Management System — a distributor management software platform built for FMCG, pharmaceutical and consumer goods distribution networks. It handles secondary sales capture, field force automation, van sales, inventory and stock visibility across distributor warehouses, scheme and claim settlement, and the real-time reporting that national sales teams depend on. It is the product AuxWork's leadership points to when a client asks what the team looks like when it owns a system end to end rather than delivering it and walking away.

That overlap is the reason the two companies share more than a founder list. Building and running a production distribution platform — with real distributors, real field agents and real stock ledgers depending on it — forces a standard of reliability that carries straight back into AuxWork's client engagements. If your business runs on distribution, the DMS built by Netolyst is where that experience is already productised; if you need something built from scratch, that is what AuxWork is for.

You can explore the wider platform at netolyst.com, or read about the people behind both companies on our team page — including Adan Khan Swati, Co-Founder & CEO, and Adan Ali, Co-Founder & CTO.