CHATKHARA POINT
- Category Design & Development
- Client PLAT XP
- Start Date 25 March 2023
- Handover 19 April 2023
Description
For our Canadian client ChatKharaPoint, we designed and developed a dynamic website that captured the brand’s vibrant identity while offering a seamless digital experience. The goal was to create an online presence that not only highlighted their culinary offerings but also engaged users with an intuitive flow. Our team handled project development end-to-end, from UX/UI design in Figma to front-end development with WordPress, ensuring a modern and responsive design. Additionally, SEO optimization and targeted copywriting were integrated to boost visibility and communicate the brand story effectively.
- + Project Development
- + UX/UI Design-Figma
- + Front-end Development-WordPress
- + Website & Serach Engine Optimization
- + Copywriting
Visual Hierarchy
The visual identity of ChatKharaPoint was inspired by its energetic and flavorful brand personality. The primary color palette featured bold red (#F65333), warm orange (#DD9031), and vibrant yellow (#F7F42F), supported by black, white, and gray for balance. Typography was clean and bold, emphasizing strong headers to highlight key offerings while keeping body text light and approachable. A structured card-based layout ensured easy navigation, while consistent spacing and call-to-action placements guided users toward key interactions like menu browsing and contact. The design system combined bright visuals with intuitive UX to create a lively yet professional digital presence.
- regular This is text message
- Medium Medium typography
- SemiBold Just Amazing
- Blod Awesome
Challenges
One of the key challenges was maintaining the brand’s energetic and colorful theme without overwhelming the user experience. Balancing bold typography and a vibrant palette with a clean, navigable structure required careful design decisions. Additionally, SEO optimization for a competitive food and restaurant niche meant tailoring content and structure for discoverability while preserving visual appeal. Ensuring mobile responsiveness and performance across devices was another crucial challenge we overcame.
Challenges
One of the key challenges was maintaining the brand’s energetic and colorful theme without overwhelming the user experience. Balancing bold typography and a vibrant palette with a clean, navigable structure required careful design decisions. Additionally, SEO optimization for a competitive food and restaurant niche meant tailoring content and structure for discoverability while preserving visual appeal. Ensuring mobile responsiveness and performance across devices was another crucial challenge we overcame.
Conclusion
The ChatKharaPoint website successfully reflects the brand’s bold and flavorful identity while delivering a user-friendly and optimized digital platform. From design and development to SEO and content, every element was crafted to boost engagement and visibility. The project showcases AuxWork’s ability to merge creativity with performance, resulting in a digital experience that leaves a lasting impression.