Annopett
- Category Design & Development
- Client Annopett
- Start Date 15 December 2024
- Handover 10 January 2025
Description
Annopett, an AI annotation solutions provider, approached us to design and develop their digital presence with a strong focus on credibility and innovation. The website was built to highlight their expertise in delivering high-quality data annotation services while reflecting a professional and forward-looking brand identity. From UX/UI wireframes in Figma to front-end development in WordPress, our team created a website that combined smooth functionality with modern aesthetics. SEO optimization and copywriting were also integrated to ensure the platform was both discoverable and compelling for their target audience.
- + Project Development
- + UX/UI Design-Figma
- + Front-end Development-WordPress
- + Website & Serach Engine Optimization
- + Copywriting
Visual Hierarchy
The visual direction of Annopett’s website drew from its brand guidelines, emphasizing clarity, professionalism, and modernity. The primary palette blended a vibrant orange (#F58220) with a deep violet (#312783), balanced by white and light neutrals for a clean look. Typography was led by Lato, with bold headers ensuring emphasis and lighter body text for readability. The layout followed a modular, grid-based design system that prioritized structured content, intuitive navigation, and clear call-to-action buttons. Iconography, logo variations, and consistent spacing reinforced a polished and scalable identity across pages.
- regular This is text message
- Medium Medium typography
- SemiBold Just Amazing
- Blod Awesome
Challenges
One of the main challenges was presenting complex AI and data annotation solutions in a way that remained approachable for diverse audiences. Striking the right balance between technical accuracy and simplicity in copywriting and design required careful iteration. Additionally, aligning the brand’s bold color scheme with a professional and minimal layout to avoid visual clutter was another challenge. Ensuring SEO optimization for a highly technical niche while maintaining user-friendly readability was also a critical task.
Challenges
One of the main challenges was presenting complex AI and data annotation solutions in a way that remained approachable for diverse audiences. Striking the right balance between technical accuracy and simplicity in copywriting and design required careful iteration. Additionally, aligning the brand’s bold color scheme with a professional and minimal layout to avoid visual clutter was another challenge. Ensuring SEO optimization for a highly technical niche while maintaining user-friendly readability was also a critical task.
Conclusion
The Annopett website successfully communicates the company’s expertise while projecting a modern, trustworthy, and professional brand identity. By blending design, development, SEO, and storytelling, AuxWork delivered a digital platform that bridges innovation with usability. This project showcases our ability to transform complex technical solutions into engaging online experiences.